Founded in 2005 as an evolution of As Four—the design collective established in 1998 by Asfour, Donhauser, Gil, and Kai Kühne—threeASFOUR’s work has earned them a devoted cult following, a Cooper Hewitt National Design Award, global museum exhibitions, and fans like Björk and Chloë Sevigny. Yet behind the acclaim lies an ongoing challenge to exist in an industry that prioritizes commerce over creativity. 

Filmed over five years with unguarded intimacy, first-time feature documentary director Sean Ono Lennon, co-director Brian C. González, and writer/editor Jenny Golden’s partnership mirrors the creative collectivism they capture in front of the camera. The filmmakers bring a fly-on-the-wall honesty, crafting a raw, emotional portrait of three iconoclasts daring to center artistry and collaboration over money and profit.